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Your search for keyword: Strategic Marketing B2B returned 456 results.
 
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Customer Relationship Management (CRM) | Wireless Technologies and Mobile Computing | Business to Consumer Web Commerce | Social Networks and Community Management | Virtualization | Customer Data Integration | Business Process Management (BPM) | Customer Service (General) | Customer Experience Management (CEM) | Business Planning

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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM

March 31, 2011 - (Free Research) In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
(ANALYST BRIEF) VIEW ABSTRACT | GO TO

Service. Smarter. Thriving in the age of the empowered customer by IBM

January 30, 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Art of Social Sales by Oracle Corporation

November 30, 2009 - (Free Research) Read this paper for a discussion from some of the top corporate leadership and thought leaders on how social selling, a.k.a. Sales 2.0, works in specific industries. Listen to what they have to say about how high tech, non-profits, retail, sports, and telcos do it.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com

January 04, 2012 - (Free Research) This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations.
(IT BRIEFING) VIEW ABSTRACT | GO TO

CW+: MWD Strategic Insight: Understanding your requirements: online communities and team workspaces by ComputerWeekly.com

September 01, 2010 - (Free Research) An increasing number of organisations are considering how online communities and team workspaces can help them be more collaborative both internally and externally with customers and partners. If you’re thinking about, or have already started developing a strategy for an online community.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Bloomberg BusinessWeek - How To Achieve a Great and Profitable Customer Experience by SAP America, Inc.

March 23, 2011 - (Free Research) Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg Businessweek Research Services, 2011)
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategic Profitability Management by SAP America, Inc.

December 31, 2011 - (Free Research) Very few of today's companies have a reliable way to achieve the widest profitability margins consistent with other strategic objectives, largely because no one person or organization is responsible for it. Read this white paper to find out what Ventana Research recommends as part of an effective profitability management strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to manage emerging technology in IT by ComputerWeekly.com

February 10, 2011 - (Free Research) Different Emerging Information Technologies (EIT) have different impacts upon a business. Some EIT should be used as technical tools for supporting business to make business more efficient or effective; othersshould be used as strategic tools for leading, not merely supporting, a business to make a difference.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner: Social, mobile and analytics to push CRM through 2015 by Infor CRM

February 07, 2012 - (Free Research) This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years.
(EGUIDE) VIEW ABSTRACT | GO TO

Mobile Music Opportunities - market size, strategic analysis and forcasts by ComputerWeekly.com

February 24, 2011 - (Free Research) Music services on the mobile handset are uniquely positioned to become a key platform within the music industry. Since the turn of the millennium, sales of physical music – CDs etc. – have slowly declined yearon-year, largely as a result of online piracy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CW+: Mobile ticketing market analysis, strategic opportunities and forecasts by ComputerWeekly.com

March 09, 2011 - (Free Research) This  whitepaper focuses on mobile  ticketing.  Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile  device for later redemption” at the point of travel, the music venue, the cinema etc.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner predictions around Social CRM by Infor CRM

February 08, 2012 - (Free Research) This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.
(EGUIDE) VIEW ABSTRACT | GO TO

The Network Evolution University: Next Generation Networks by SearchNetworking.com

November 09, 2011 - (Free Research) In order to combat the ever-evolving challenges of today’s networks, it’s time to head back to school in our exclusive Network Evolution University – Featuring three distinct classes and nine progressive learning lessons that explore all there is to know about next generation networks and how to overcome the challenges they present.
(VIRTUAL SEMINAR) VIEW ABSTRACT | GO TO

Computer Weekly Special Report: Fujitsu by ComputerWeekly.com

January 26, 2011 - (Free Research) Fujitsu has been an insular company, with a market centred in Japan. Does it have what it takes to reinvent itself as a well-represented global player, with cloud computing at its heart?
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed by ComputerWeekly.com

September 20, 2011 - (Free Research) This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed by ComputerWeekly.com

October 07, 2011 - (Free Research) This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
(WHITE PAPER) GO TO WHITE PAPER

Advancing Enterprise Mobility to Improve Sales and Service by SAP America, Inc.

March 24, 2011 - (Free Research) Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner Case Study: Mohawk Fine Papers Uses a CSB to Ease Adoption of Cloud Computing by Liaison Technology (E-mail this company)

November 30, 2011 - (Free Research) If you are thinking of using cloud services brokerage (CSB), then read this case study on Mohawk Fine Papers to learn how they found a service-oriented architecture (SOA)-based backbone to support interoperability between its internal and external tools.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Mobile Web 2.0 - opportunities in advertising and presence-based services by ComputerWeekly.com

December 08, 2010 - (Free Research) The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Maturity Model Brings Insight and Predictability to the Managed File Transfer Marketplace by Ipswitch File Transfer

February 21, 2011 - (Free Research) This paper introduces an innovative tool that is designed to streamline the complex MFT solution selection process by providing IT professionals with a single, reliable source they can use to drill down through a series of requirements to help them.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Managing Costs More Effectively by SAP America, Inc.

December 31, 2011 - (Free Research) This Ventana Research paper identifies the IT components that can be used to identify ways to improve cost management for success in today's recovering yet volatile market.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM

November 17, 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle Fusion Middleware 11g by Oracle Corporation

June 25, 2009 - (Free Research) Oracle Fusion Middleware 11g delivers a foundation for both business and IT innovation. This foundation empowers you to differentiate and succeed throughout dynamic and unpredictable market conditions, while maintaining efficiencies and controlling costs. Read this paper to learn more about this solution.
(ARTICLE) VIEW ABSTRACT | GO TO ARTICLE

Collaboration Drives Growth for Discrete Manufacturers: For Sage by Sage Software

January 05, 2012 - (Free Research) This paper takes a look at enterprise resource planning (ERP) systems and the requirements of collaboration as it relates to customer focus, innovation, and supply chain excellence.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Companies Look to the Cloud for Data Integration by Liaison Technology (E-mail this company)

November 30, 2011 - (Free Research) Data is more complex and larger in scale than ever before. Companies are facing data integration challenges and the need to make faster business decisions based off of this data. Read this white paper to discover data integration techniques and tools that will simplify your data management and lower costs.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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