Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Data Integration | Customer Information Management/ Customer Databases | Customer Service (General) | Customer Interaction Management | Sales Management | Social Networks and Community Management | Business Intelligence Solutions | Mobile Field Sales/ Wireless Connectivity

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Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc. January 09, 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

It's All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation September 2008 - (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Effective Negotiating: 5 Rules for Smooth Transactions by Global Knowledge March 2009 - (Free Research) This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Social Sales Revolution by Salesforce.com February 2012 - (Free Research) This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%. (EBOOK) VIEW ABSTRACT | GO TO

LinkedIn Connects with DocuSign for Salesforce by DocuSign, Inc. January 2012 - (Free Research) Read this brief case study of LinkedIn's implementation of DocuSign and Salesforce to speed up sales deals and receive completed contracts quicker. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy by SugarCRM Inc. September 2010 - (Free Research) This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. (EBOOK) VIEW ABSTRACT | GO TO

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc. August 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner: Social, mobile and analytics to push CRM through 2015 by Infor CRM February 2012 - (Free Research) This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years. (EGUIDE) VIEW ABSTRACT | GO TO

Service. Smarter. Thriving in the age of the empowered customer by IBM January 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to retain customer loyalty in the competitive retail market by Infor CRM January 2012 - (Free Research) Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Business Value with Communication-Enabled CRM Processes by SAP America, Inc. September 2008 - (Free Research) In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel by Ektron, Inc. December 2011 - (Free Research) Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation March 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation March 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Working the Way Salespeople Work by Oracle Corporation September 2008 - (Free Research) Read this white paper to learn how SaaS implementations of CRM provide an entry point to data that more directly serves salespeople's needs with easy-to-use solutions that help them increase productivity and drive more revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner predictions around Social CRM by Infor CRM February 2012 - (Free Research) This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like. (EGUIDE) VIEW ABSTRACT | GO TO

Accelerate Sales with Electronic Signature Technology by DocuSign, Inc. January 2012 - (Free Research) Access this brief white paper now to learn how to implement electronic signatures into your sales department for speedier closes. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Mobile Solutions for Increasing Sales Productivity and Revenue by Sybase, Inc. March 2010 - (Free Research) The most effective sales are face-to-face sales, yet sales representative only spend 26% of their time selling face-to-face. The rest of their time is taken up with administrative tasks, prep and travel. Learn how Sybase Mobile Solutions for SAP can increase sales productivity and bring the advantages of business mobility to your organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

YellowPages.ca Goes Mobile While Sales Force Gets a Boost with BlackBerry Smartphones by BlackBerry September 2011 - (Free Research) Access this case study to learn how YPG created a consumer mobile version of YellowPages.ca™ and sales applications for BlackBerry® smartphones to expand the reach of its local search database. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Art of Social Sales by Oracle Corporation November 2009 - (Free Research) Read this paper for a discussion from some of the top corporate leadership and thought leaders on how social selling, a.k.a. Sales 2.0, works in specific industries. Listen to what they have to say about how high tech, non-profits, retail, sports, and telcos do it. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers by SAP America, Inc. July 2011 - (Free Research) Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty by IBM January 2012 - (Free Research) Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM). (EBOOK) VIEW ABSTRACT | GO TO

The Social-Powered Enterprise by Salesforce.com February 2012 - (Free Research) This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates. (EBOOK) VIEW ABSTRACT | GO TO

Managing the customer experience across channels -- a manager's guide by Oracle Corporation May 2011 - (Free Research) This eBook explores optimizing and analyzing data collected from each channel and how to apply the findings to a customer experience management (CEM) strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Smarter Commerce for Consumer Electronics White Paper by IBM January 2012 - (Free Research) When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, serving up just as much socially driven info as static, always-there web content. This white paper outlines smarter commerce. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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